From $500 to a hospitality empire.

Strategic coaching for food entrepreneurs ready to turn their ideas into profitable, lasting businesses.

I’m Mathieu Bourget — born in Caen, raised in Marseille, and now building brands that break the mould in Western Australia.

I landed in Perth with €500, no investors, no safety net, and no formal culinary training — just a suitcase, a work ethic forged in Marseille, and a vision. In 2021, I opened the first Il Locale. Fast forward: six locations, 43 staff, $150K+ in weekly revenue, and a brand that’s become a cult favourite across WA.

I didn’t follow a playbook. I built my own.

Now, I help others do the same.

My coaching isn’t about fluffy theories or corporate buzzwords. It’s grounded in real-world execution — from scaling teams and building brand obsession to navigating chaos, solving operational headaches, and turning vision into traction.

If you’ve got the hunger, I’ll help you build the roadmap.

Whether you're launching your first venue, scaling a concept, or stuck somewhere in between — I’ve been there. Let’s turn your idea into a weapon.

A man with tattoos on his arms is sitting in a green armchair with a microphone in front of him, inside a room with bookshelves and a wooden table with stacked boxes of colorful books labeled 'Il Locale Pizza'.
A group of schoolgirls in navy uniforms, some making peace signs and smiling, standing outside on a busy street, with neon pink and yellow signage in the background.

WHY WORK WITH ME? BECAUSE TALK IS CHEAP - I DELIVER RESULTS

This isn’t theoretical coaching or generic business advice. I built one of Western Australia’s fastest-growing hospitality brands from the ground up — no investors, no safety net, just grit and strategy. My approach is sharp, actionable, and built for real operators who want real growth. If you're serious about turning your idea into a business or scaling what you already have — I can help you get there faster.

Built 8+ hospitality venues in under 3 years — from scratch, without investors

  • Generating over $150K in weekly revenue across multiple locations

  • Leading and managing a team of 43+ staff with strong systems and culture

  • Created a franchise-ready brand with scale, consistency, and profitability

  • Turned a €500 idea into one of WA’s fastest-growing hospitality businesses

  • Coaching is tailored, practical, and grounded in real-world execution

  • Help clients optimise operations, improve margins, and unlock growth

  • Trusted by entrepreneurs and recognised by top business schools like EMD Marseille

From concept to scale.

Whether you're opening your first venue or expanding your brand across cities, I provide tailored, high-impact coaching grounded in real operational experience. No theory. No fluff. Just clear, actionable strategies built to grow hospitality businesses from the ground up — faster, smarter, and with fewer mistakes.

“

We went from idea to execution in 90 days. Mat’s coaching was the catalyst.

-Jess, Café Owner, Sydney